Welcome home

Welcome home

Wasabi Rush is your new home for considered, long-form writing about books, business, and persuasion.

Every time you read what we publish, you help claw the internet back from the AI Slop and mass produced spam (the stuff in your inbox, not the stuff in the tin).

For now, Wasabi Rush hosts Ramen Rascal's Book Club, but you can look forward to more publications over the coming months including Chairman Claw's Deba, dedicated to market positioning teardowns and research, and Poster Dogs & Pinup Cats, the one about advertising.

Not controlled by an algorithm.

Remember when your inbox was full of interesting stuff, not just 'quick question' and it's badly dressed brothers? Us too.

Wasabi Rush isn't controlled by an algorithm. If you want to see it, you have to sign up (if you don't want to see it...well...you know) and that means it goes straight to your inbox and dodges the growth hackers, the AI whores, and 'comment to steal my framework' bellends.

bi-monthly to monthly

Weekly updates? Get to fuck. Screeds about screens? That can fuck off, too. Our work is long-form which means it takes hours and hours to write, even if it only takes you 3 minutes and 30 seconds to read.

Which is why Ramen Rascal's Book Club comes out twice a month (on Tuesday) and the Poster Dogs and Pinup Cats and Chairman Claw will be making monthly appearances.

You can read all of them, some of them, or one of them.

Meet people like you

Apparently, there are more of us out there. So let's find them. Spread. Share. Infect.


A Soba: Private Label brand.